Check-in and Welcome Coffee
09:00
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10:00

10:00
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11:00
Thu 21/0910:00
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11:00
Keynote | EN
In English

Building the ecommerce of the future

Speaker: Wilfried Beeck

ePages CEO Wilfried Beeck analyses the world of ecommerce today as well as the trends shaping its future. His presentation will focus on platforms and strategies for SMBs to succeed in this fast growing and rapidly changing market.

11:00
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12:00
Thu 21/0911:00
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12:00
Strategy-Track | EN
In English

What data tells us about ecommerce

Speaker: Ann-Kristin Hamke

Ann-Kristin Hamke, Director Strategic Market Insights at Statista, shares what newest data tells us about the current situation of the ecommerce market in Germany: How big is the ecommerce market? What is being purchased online? What aspects of online shops are most important for customers? Which trends are game changers? And why are platforms gaining importance?

Thu 21/0911:00
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12:00
Technology-Track | EN
In English

Cloud based ecommerce with an API-first approach

Speaker: Harm Behrens

Harm Behrens, CTO ePages, outlines the technical roadmap and architecture concept for ePages. We discuss the evolution of ePages Now on our new architecture, why an API-first approach is so valuable for functionality, scaling and seamless migrations, and provide a full overview of the strategic role that micro-services will play for features and performance. We also explore the opportunities surrounding the ePages App Store.

Thu 21/0911:00
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12:00
Merchant-Track | DE
In German

The new ePages product generation

Speaker: Kim Asmussen

Kim Asmussen, Head of Product Management at ePages, presents the next product generation and sketches further planning. What are the major innovations? What are the procedures for developing the product? How can ePages shop customers profit from it?

Lunch break
12:00
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13:30

13:30
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14:30
Thu 21/0913:30
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14:30
Keynote | EN
In English

The Great Small Business opportunity

Speaker: Robert Hoffmann

Robert Hoffmann, CEO 1&1 Internet, explores the mega trends and user needs driving SMB digitalization. As the global market for SMB services surges to $600bn in the next 5 years, there is huge potential for providers to collaborate to better equip and empower small retailers.

14:30
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15:30
Thu 21/0914:30
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15:30
Strategy-Track | EN
In English

Internet of Things and Cognitive Digital Business

Speaker: Gabriel Vizzard, David Alasdair Hogg

Gabriel Vizzard, shares how the digitization of nearly everything is opening new opportunities for insight, relevance, and competitive edge. He explains how data generated by connected devices can be captured and acted upon.

Thu 21/0914:30
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15:30
Technology-Track | EN
In English

Anatomy of a Microservice Architecture

Speaker: ePages developer

ePages developers provide a deep dive into how micro-services work for ecommerce development. They explore both a single ‘Micro Architecture’ and wider ‘Macro Architecture’ with communication patterns of micro services, consistency for external API, and operational requirements and guidelines. How can a Blueprint Approach help, and how can we best fit to a technology stack?

Thu 21/0914:30
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15:30
Merchant-Track | DE
In German

Legal compliance, logistics, SEO – big topics, smart apps

Speaker: Bastian Dahm, Andreas Krause, Daniel Wette

The ePages App Store offers dozens of services that complement the functionality of your shop and support your success. Together with selected partners, we present the important topics of legal compliance, logistics and SEO. Impulse speeches by Bastian Dahm from eTrusted, Andreas Krause from Sendcloud and Daniel Wette from rankingCoach.

Coffee break
15:30
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16:00

16:00
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17:00
Thu 21/0916:00
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17:00
Strategy-Track | EN
In English

Sex and Shopping – the psychology of retail

Speaker: Graham Jones

Graham Jones, renowned Internet Psychologist, explores how psychological and emotional factors work to drive sales revenues and loyalty. Even the smallest retailers can manage and engineer consumer behaviour and sales – Graham Jones shows you how.

Thu 21/0916:00
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17:00
Technology-Track | EN
In English

Live-coding: OAuth 2.0 & webhooks

Speaker: ePages developer

This live-coding session covers ePages Now app authorization basics – outlining the differences between just using your private (developer) app access token and obtaining an access token with your client credentials when a merchant installs your app. In the second half, an ePages developer optimizes an existing app to use webhooks instead of polling.

Thu 21/0916:00
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17:00
Merchant-Track | DE
In German

Marketplaces and price comparison portals as a sales channel

Speaker: Torben Schwanke, Erik Meierhoff, Sebastian Schüle

Amazon, eBay, idealo or Google Shopping - everyone knows the big players. But how can you get the best out of it for yourself? What do you have to consider getting found in the product search? Presentations held by Torben Schwanke from eBay, who demos the new Seller-Cockpit Pro, Erik Meierhoff from idealo as well as Sebastian Schuele, Product Specialist Google Shopping.

17:00
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17:30
Thu 21/0917:00
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17:30
Strategy-Track | EN
In English

Avoiding a www. Identity Crisis – domains for retail

Speaker: Hiro Tsukahara

Online visibility and identity remains a mission-critical area for retailers. With a huge array of new sector-specific TLDs adding complexity and potentials, Hiro Tsukahara, CEO of GMO Registry, provider of .SHOP, highlights the best domain strategies for SMBs.

Thu 21/0917:00
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17:30
Technology-Track | EN
In English

Customizing your shop

Speaker: ePages developer

A broad appealing session that examines the wide range of possibilities for making an ePages online store unique, consistent and beautiful. ePages developer look carefully at how best to choose a theme, how to add business-critical functions, choose the best color settings, social media tabs, and how to add custom CSS.

Thu 21/0917:00
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17:30
Merchant-Track | DE
In German

Usability as a success factor

Speaker: Johannes Altmann

Usability Expert Johannes Altmann, founder and CEO of Shoplupe, shares his experience on target group marketing and gives valuable tips and insights on what is important for successful shops.

17:30
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18:00
Thu 21/0917:30
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18:00
Strategy-Track | EN
In English

The Cost of Fraud for Merchants

Speaker: Max Laemmle

Ecommerce merchants struggle to keep up with the cost of fraud because current payment security solutions are too inaccurate and block too many good customers. But shoppers today expect a frictionless payment experience, worldwide and with various currency options. Max Laemmle, founder and CEO of Fraugster, explains how to assume liability for every payment transaction and give merchants the ability to focus on their core business.

Thu 21/0917:30
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18:00
Technology-Track | EN
In English

Talk to your shop: "Alexa tell me about open orders"

Speaker: ePages developer

Artificial intelligent personal assistants like Alexa are already taking our homes by storm. So, how can they assist an online merchant in their day to day business? ePages developers show the integration details and explores how Alexa can assist with open orders, order status, printing a shipping label, and help manage an online store.

Thu 21/0917:30
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18:00
Merchant-Track | DE
In German

Using Machine Learning to recognize behavioural patterns in shops

Speaker: Olaf Brandt

Olaf Brandt, CEO of etracker, presents the full range from the classic web analysis and conversion optimization to the simple linking of web analytics data to programmatic advertising or data management platforms.

Party
20:00
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00:00